For Coles to be at its best we need a shared vision, purpose and strategy as well as a culture that values consistent behaviours.

Our vision is to ‘become the most trusted retailer in Australia and grow long-term shareholder value’.

Becoming the most trusted retailer in Australia means we are reliable and responsible, and delivering on our purpose. We have millions of shareholders and that’s why it’s important that we focus on long-term shareholder value.

Our purpose is to ‘sustainably feed all Australians to help them lead healthier, happier lives’.